Your Listing Words Can Make A Difference

Dated: 01/01/2018

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CoreLogic researchers analyzed more than 1 million single-family transactions that closed in the first half of 2017. Every property analyzed had public remarks and comments from which researchers extracted word pairs. Prices can vary geographically on how much weight certain words may have.

But one house feature that stood out was “pane windows,” which could represent dual-pane windows or energy-efficient windows, CoreLogic researchers found. The use of “pane windows” in listing comments tended to equate to higher home prices, researchers found. Other words that tended to carry the most weight are “new construction,” “remodeled kitchen,” and several paint references, whether for the interior or exterior.

The following words were found to have a positive impact on the closing price, according to CoreLogic researchers:

Pane windows

New construction

Remodeled kitchen

Single-level

Outdoor living

Exterior paint

Fully fenced

RV parking

In the kitchen: granite, range, oven

Updated kitchen

Quiet street

Interior paint

Light, bright

Hardwood floors

Award-winning

Gas fireplace

Natural light

Fruit trees

New paint

Stainless appliances

Gas range

Front yard

Walking distance (note: the appropriateness of this term isup for debate)

Fireplace

Fully fenced

Large backyard

Easy access

Vaulted ceilings

Perfect for entertaining

“Anyone selling a home that has any of the features listed … should make sure to ask their listing agent to include these words and phrases in the public comments,” CoreLogic notes at its Insights blog. “

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